What does it mean, do you need it
and how does it fit with your business?
What is digital marketing?
Very simply put, digital marketing is using the internet to:
- Promote your business
- Promote a product
- Gain more leads
- Gain more sales
- Gain more bookings
Most elements within your business can be helped by a properly managed and marketed internet presence. You wouldn’t dream of opening a shop and not advertising it yet businesses build websites all the time without putting any thought or effort into marketing that website. Your business website should be an extension of your business, like opening a new shop on a virtual high street.
Do you need it?
Yes. Every business should have an Internet presence with digital marketing. If you want your business to move forward and gain momentum in the modern online world of business it takes more than just a website. Everything we do is built around marketing your business. A website is a good tool if used to it’s potential.
How will it fit into your current business plans?
This is something we will find out during a process we call discovery. Finding the best approach to marketing your business online is something we will do together to make sure it slots right in with the direction you want your business to go.
How much will it cost?
If your marketing strategy is properly implemented with a well thought out plan in place then the return on investment should always be higher than any initial outlay. Marketing is an investment in your business rather than a cost and with digital marketing every action can be statistically analysed, low ROI strategies can be caught and corrected early. Good tracking and analysis is a key part of digital marketing, these are all cogs in the machine, without all the right elements in place at the right time the wheels may spin but will never gain traction.
“Those who are blessed with the most talent don’t necessarily outperform everyone else. It’s the people with follow-through who excel.”Mary Kay Ash