Industry specific analytical SEO research to determine the right approach to your website SEO. Optimising for organic search results should be based on a solid foundation of research and analysis around your specific industry. What are your customers looking for? What terminology are your customers using to find your product? Are there regional variations?
To properly plan for the future of how customers will find your product, on your website, from a search engine query, industry specific analytical SEO research is a must. Without the correct research and analysis you can waste a lot of time and money guessing and then end up having to redo a lot of the information you have put on your website.