In a Global Market are you still thinking local?
I keep telling my clients to think about the global market and yet I found myself in a strange predicament recently after getting involved with a circle on Google+, I commented on a post (as requested by the social media guru who had put it up) and found that from it gained a lot of extra followers and got added to a lot of circles. Not a bad thing you might say but I found myself thinking that because most of these people were from across the pond (USA) it wouldn’t be of any benefit to me in a business sense, but it was late, I was tired and I went to bed without giving it much more thought.
After a good nights sleep and a hearty breakfast it hit me like a hammer that this is the very attitude I try to get my clients to leave behind! Why would I not not put myself in a global market! Technology being what it is these people are every bit as easy to communicate with as someone in Northern Ireland all be it there is a few hours difference in time, that just means mornings for them and afternoons for me, no big deal, on the global market there is always someone doing business whatever the time of day.
Google+ is now the second biggest social media platform on the planet and Google has grown to be a mega company at the very top of the stock markets. With Facebook on the down and G+ taking over in America I have no doubt that this trend will follow across the globe, besides it’s a much better platform with far less restrictions and much more beneficial to you business.
Goggle’s latest algorithm “Hummingbird” will it is widely speculated reference G+ for information to make it more accurate in understanding the answers to the questions quickly becoming the new method of search, if you and your business are not on Google+ then get on it and tie in all your other Google tools.
More importantly think global people, we live in an age where the world is at our fingertips in a way that was unthinkable only a few short years ago.
Think global, communicate with the world and if you have a product that will travel then you have billions of customers just waiting on you to show them your wares, what are you waiting for!